Creative Guidelines

As the lead designer of the local New York team, it is my responsibility to provide creative guidelines to our marketing, programming and sales teams for digital and projects. For 2015, I created the Creative Guidelines to bridge the gap of miscommunication between the art / digital team and other departments who rely on us. The guidelines clearlty outine the necessary steps and requirements to get a project done effectively and efficiently. 

 

For each event, I create a branding guideline for the marketing, promotions and sales team, as well as our clients who are involved in the events. The branding guidelines clearly outline the dos and don'ts of our logos and brand elements. The guidelines also provide multiple brand assets for the clients to use.