Outdoor Creative

 

I have worked with Clear Channel Outdoor and Titan 360 to create outdoor assets for our station brands. These assets include digital and static billboards, bus wraps, station vehicle wraps, transit and subway advertisements and more.

 

My responsibilities for this creative include conceptualization and design execution for our station's brand or current promotion. As the design director of these piecse, I undersetand the target demographic of the specific station and the enviornment where the outdoor artwork will be placed. It is my job to create a visual branding message that is vibrant, clear and targeted to the proper demographic, making the artwork successful.