710 WOR - Station Rebrand

In 2014, Clear Channel Media + Entertainment took on our sixth radio station, WOR710 AM. I collaborated with our marketing and programming teams to come up with a creative solution to rebrand this station and make it our own. WOR710 was a challenge. We had to conceptualize how to brand a new and talk AM radio station while keeping it sleek, classy, interesting and new. 

 

After creating the brand identity and logo, I designed several brand elements to coordinate with our new station; digital and static billboards, subway advertisements, television commercial advertisement, website design and graphics, launch party even on-site artwork.