Goldfish Puffs 

Goldfish Puffs became a client of iHeartMedia in 2013. Our goal was to over-deliver on all assets to entice the client to sign on for an event partnership.

 

After establishing the trust of our client, they decided to sign on as the 2014 Z100 Jingle Ball presenting sponsor. I was the creative lead throughout the entire execution process, from the first initial meeting to day of on-site activation. I worked with the Brand Integration Group team to impress Goldfish Puffs and exceed their expectations. I collaborated on all creative concepts and carried out all design work. 

 

I created a brand identity for Goldfish Puffs that coordinated with the Z100 / Z100 Jingle Ball brand. It started with the sales pitch and continued with the online digital campaign. It then escalated to the pre-event onsite artwork, and some event artwork. The GFP team and our Z100 Brand Integration Group team relied on me for all things creative – from the design to approvals. I lead their creative conversations with the national team, the Bosco team, This Is It Productions and any outside connection with regards to the Goldfish Puffs brand. I studied their brand so that I was able to gain the trust of the client in making any creative decisions with them or on their behalf. 

 

Below you will see all creative design that I had involvement - from conceptualization to design work, creative direction to approval.